MAXIMUM is a group of car dealers. The company grew from one HONDA dealer to big car seller.
Now its unite a lot of car brands in two large islands. The company have one of a leading position in own region.
In this case old small company’s logo is hasn’t been work.
Now its unite a lot of car brands in two large islands. The company have one of a leading position in own region.
In this case old small company’s logo is hasn’t been work.
At a glance a new identity must show:
the leading position on market in region,
prefect car dealer's quality and client’s friendly politics,
wide range of brands and services in one place.
The new identity also must looks perfect with logos of word leading cars producers.
the leading position on market in region,
prefect car dealer's quality and client’s friendly politics,
wide range of brands and services in one place.
The new identity also must looks perfect with logos of word leading cars producers.
And of course it must be “maximum”.
When we started a work we agreed next conditions for developing:
the new logo mustn’t only original lettering. Its must have a sign.
the new sign and logo must works as together as separately
(some car producers’s brand books is excluding any signs except own in media).
the new sign must be abstract because the MAXIMUM is abstract think to.
the new identity must be very flexible, understandable and easy to use.
the new logo mustn’t only original lettering. Its must have a sign.
the new sign and logo must works as together as separately
(some car producers’s brand books is excluding any signs except own in media).
the new sign must be abstract because the MAXIMUM is abstract think to.
the new identity must be very flexible, understandable and easy to use.
So, we started to work.
As always all born from chaos :)
